Two powerhouses, the mighty ad agency Ogilvy Mather and the mighty UFC champion Anderson Silva, have teamed up to help Burger King shift some cow meat.
Anderson's an extremely skilled mixed martial artists and has crushed to date 14 consecutive UFC opponents, making him the organisations longest reigning middleweght champion. He is also the owner of an unusually high pitched voice for a man of his stature and standing.
The ad plays on this contradiction with the 6 foot 2 Silva taking centre stage as a sensitive crooner lip synching to glass shattering, female falsetto, Minne Ripperton's "Lovin' You."
Source: Adweek
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